EUMELIA LTD (hereinafter referred to as “we” or “the Company”) values ​​the personal information and privacy of its customers. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or use our website, browse men’s denim products, place an order, or contact us.

  1. Data Controller

This website is operated by EUMELIA LTD. As a UK-registered company, we are responsible for managing personal information related to shopping on this website and customer service, and processing customer data in accordance with applicable UK data protection laws.

  1. Information We Collect

Depending on your interaction with the website, we may collect the following information:

Name and contact details;
Billing address and delivery address;
Telephone number and email address;
Order, product, and transaction information;
Inquiries, feedback, or after-sales information that you voluntarily submit to us;
Necessary technical information generated during website access and use;
Information generated by cookies and similar technologies.

We collect information only to the extent necessary to provide website services, process orders, and perform related business.

  1. Use of Personal Information

We may use your personal information for:

Processing and confirming your orders;
Arranging product delivery;
Processing payments and refunds;
Providing customer support and after-sales service;
Responding to your inquiries and requests;
Improving website functionality and shopping experience;
Preventing fraud, abuse, and unauthorized transactions;
Fulfilling applicable legal and regulatory obligations.

We will not use your personal information for purposes unrelated to those described in this policy, unless we obtain your consent or it is permitted by law.

  1. Payment Information

The website may process online payments through third-party payment services. During the payment process, the relevant payment service providers may process necessary transaction information in accordance with their own privacy policies and security standards.

We do not proactively retain complete payment credentials such as bank card numbers and security codes. Information related to payment transactions may be processed and stored by payment service providers in accordance with applicable laws and their data retention policies.

  1. Information Sharing

In the ordinary course of business, we may disclose relevant information to third parties providing the following services, to the extent necessary:

Payment processing services;
Goods delivery and logistics services;
Website hosting and technical services;
Customer service support;
Accounting, legal, or professional services;
Government or regulatory agencies as required by laws and regulations.

We will not sell customers’ personal information.

  1. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, use, modification, disclosure, or loss.

However, there is no absolute security in internet transmission and electronic storage; therefore, we cannot guarantee that information will be completely free from risk in all circumstances.

  1. Data Retention

We retain personal information only for the period necessary to achieve the purposes for which it was collected, taking into account order management, customer service, accounting records, tax requirements, and retention periods required by applicable UK law.

When personal information no longer requires reasonable business or legal retention, we will delete, anonymize, or securely process the relevant information in accordance with appropriate procedures.

  1. Cookies

Our website may use cookies and similar technologies to help the website function properly, remember user preferences, process shopping carts and orders, and understand basic website usage.

You can manage or restrict cookies through your browser settings. Some website functions may not function properly if some cookies are disabled.

  1. Your Privacy Rights

Under applicable UK data protection laws, you may have the following rights:

To request access to your personal information held by us;
To request correction of inaccurate or incomplete information;
To request the deletion of personal information in certain circumstances;
To restrict the processing of personal information in certain circumstances;
To object to specific data processing where applicable;
To request data portability where applicable;
To withdraw your consent when processing is based on consent.

If you wish to exercise any of these rights, please contact us using the contact information provided on the website. We may need to take reasonable steps to verify your identity to protect your personal information.

  1. Third-Party Websites

Our website may contain links to third-party websites or services. Third-party websites have their own independent privacy policies and data processing rules.

When you visit a third-party website, the processing of your personal information therein is not directly controlled by this privacy policy. We recommend that you review the privacy policies of the relevant third parties before providing personal information.

  1. Privacy of Minors

This website is primarily intended for consumers who are legally able to shop online. We do not knowingly collect personal information from children below the legal age.

If you believe that a minor has submitted personal information to us, please contact us through the contact information on the website, and we will take appropriate measures where required by applicable law.

  1. Privacy Policy Updates

We may update this privacy policy based on business changes, website function adjustments, or changes in applicable laws and regulations.

The updated policy will be published on this page, and the latest version will be indicated by an updated “Last Updated Date”.